I consistently help communicate the company's mission of "Create Peaceful Lives" through visual stories across many mediums like web and print...

...to large format environmental graphics.

As an improvement opportunity, I overhauled point of purchase materials to help solve customer pain points and provide clearer communication of the brand's offerings.

I concepted and executed many environmental graphics to enhance the new corporate building built in 2019. It was a fun blank slate!

I execute clean layouts and art direct product photography for a visual approach to the more technical aspects of the brand story.

I create key eye-catching promotional materials while elevating the brand's visual and appealing style. I art direct design execution of promotional assets maintaining high visual standards.

I played a key role in launching and communicating new product lines, including a new product category for the business, swim spas.

I provide art direction on photoshoot sets including color palette selection, set styling, and wardrobe. I actively work with models, photographers and videographers to capture desired brand stories and maintain timelines on set.

Working with photo editors or touching up myself, I manage the final lifestyle images, maintaining the libraries for use.